Business Ethics

Is Market Segmentation Stereotyping?

Is Market Segmentation Stereotyping?

It is obvious that when market segmentation retains its true essence of assigning groups based on attributes and not the other way around, it is possible to continually forge social harmony and debunk insidious prejudices that impede progress. It is crucial to exert conscious effort to dissociate research-based market segmentation from plain stereotyping in marketing.