Do you choose what you wear or does the media choose it for you? I am one of the million Americans who struggle with keeping up with the new trends of the season. The media works their hardest in trying to persuade us into buying new things for home, work, and family. The media today is the largest advertisements money can buy and many large companies spend millions of dollars for a one-minute commercial on one of the major stations. Television and Magazine elaborate not only on what to wear and when to wear it but also on what others are wearing such as movie stars, models, music artists.
Television, one of the major mediums of the media world, gives us the “gossip” on who is wearing what and what is fashionable for the season. Television shows like Entertainment Tonight, The National Inquirer TV, and Fashion TV are few of the shows that give us information on new trends for all different types of people and in all different countries. Television commercials give us the backbone we need to fall into all the schemes for selling. Designers such as Calvin Klein, Levi’s and many others try to catch our eye with their cool and crazy commercials. Television influences the way we shop. It accents to each and every one of our wardrobes with telling us what is hot and what is not. Teenagers, especially, give a lot of their attention to these television programs and try to be just like the models on the runway. The commercials try to target the younger generation because they will have them in the palm of their hands for the rest of their lives. Also they are easily influenced by Television with the billions of dollars spent on advertisements they have them trapped.
Fashion Magazines give us a very good look at the fashion world, also. In magazines like Cosmopolitan, Marie Claire, and Vogue we see many great and very sexy advertisements that are screaming out to sell, sell, and sell. Designers such as Dolce & Gabbana, Gucci, and Laundry show us the best of what they have and what is most in style in these magazines. They try to sell their clothing, accessories, purses, etc. in trying to say “this is cool and hip” for the season. Although lets not over look the face, make-up has a very large part in the fashion world. Magazines are constantly telling us what shades are in for the season and who sell them. The Magazines and designers of the clothing world work they’re hardest to get people to buy their stuff. They highly influence people into buying clothing. Kate Spade, now the number one designer of hand bags in the world, got her fame from advertising in magazines. The handbags selling no lower than $200, has become a must in one’s wardrobe coming from Vogue In conclusion the media shapes our thoughts and minds in buying products that are not a life necessity. We are always finding ourselves trying to keep up with the new trends and new styles of the 90’s. Television is one of the major networks that keep businesses going. They give a need to buy to someone who is willing to listen. Magazines are also a wonderful medium in selling clothing and other things. With their outrageous advertisements who would not fall into their trap?
In conclusion, the media shapes our thoughts and minds in buying products that are not a life necessity although it makes us happy, it is worth it. We are always finding ourselves trying to keep up with the new trends and new styles of the 90’s. Television and Magazine are one of the major mediums that keep businesses going and designers coming out with new and more expensive trends. The media give the need to buy to someone who is willing to listen.
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