Term paper on Pop Art

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Pop Art is images of popular things. Pop-art is images of ordinary objects, mass produced

common everyday items that most people like and recognize. items like record labels, or logos,

or packaging, and fashion pictures of people, Road signs, hamburgers, money, soda bottles, (

you know, stuff you see around you, anything currently in vogue RIGHT NOW) and machinery

are also common subjects. Also included are themes of popular culture taken from movies,

television, and advertising art

Pop-art is also influenced by mass-media. Webster's dictionary definition of Mass-media: A

means of communication (newspapers, radio, motion pictures, television) that is designed to

reach the "mass" (majority, most people) of people that it tends to set standards, ideals, and

aims of the masses. That is to say, mass-media is a way of sending a message to a vast number

of people, and mass media can also influence this vast number of people's way of thinking.

Because Mass-media can influence popular culture, it also influences pop-art

In the early 1960s Pop Art exploded onto the streets of New York to the

immense dismay of the art establishment but to the great delight of the average

citizen. Suddenly, T.V. dinners and canned spaghetti, department store dresses

making a cultural institution that so regularly excluded Mr. and Mrs. Average Joe

suddenly welcoming. Pop Art hardly seems radical and even seems mundane,

so used are we to a world saturated with pop icons - celebrities, toys,

make-believe characters, catchy words and lines from television shows, food,

religious images and international cultural icons, that appear again and again on

T-shirts, knapsacks, handbags, running shoes, lip gloss, serviettes, stationery,

not to mention more traditional forms of advertising. But it was truly Pop Art that,

despite inadvertently promoting the very thing it seemed to be satirising, that is,

consumer culture, made the celebration of popular culture possible.

For the majority of people, however, Abstract Expressionism left them frustrated

and bewildered. Yet it was trumpeted internationally as the triumph of America,

as the embodiment of American individualism, and as evidence that Americans

were capable of competing with Europe in the area of fine culture. Europe full of

their own culture, and America has the campbell s soup can-almost making fun of

ourselves.

Pop Art, on the other hand, laughed at the critics and plugged right into the

culture of the majority. Inspired by the increasing consumerism in American

culture and the icons that it produced, Pop artists embraced popular culture and

let the populace in on the secret that they had suspected all along: avant-garde

art could be understood and enjoyed by everyone. Pop Art actually had its start

in Britain in the mid-fifties with the Independent Group, a collaboration of

avant-garde artists and intellectuals who were intrigued by the impact of

American mass media on British culture since the end of World War II. In 1956

Richard Hamilton, one of the Group, created a collage entitled Just What Is It

That Makes Today's Home So Different, So Appealing which already included

the elements that would later define the art movement: advertisements,

appliances, television and cinema, cheap decor, nudes, and comics - all pieces

of modern materialistic society. In a January 1957 letter, Hamilton made a "table

of characteristics" for Pop Art:

Pop Art is:

Popular (designed for a mass audience)

Transient (short-term solution)

Expendable (easily-forgotten)

Low Cost

Mass produced

Young (aimed at youth)

Witty

Sexy

Gimmicky

Glamorous

Big business

Interestingly, Hamilton was able to define the qualities of Pop Art before it was

even a movement of notable size. It is doubtful that any of the American Pop

artists, who would claim the movement as their own, saw this list before they

began their own Pop Art, but the spontaneous eruption of the same type of art in

two different places should hardly be surprising. If American consumerism was

strong enough in Britain that it needed to be expressed in a cultural medium, the

need could only have been overwhelming in the heartland of consumerism itself.

American Pop Art made its appearance roughly in 1960-1961 and was

immediately catapulted to popular success. It was in the United States that Pop

Art enjoyed its greatest success and developed most fully, where the mockery of

consumerism and mass media were most appreciated.

Born in 1929 at Stockholm. The son of a Swedish Consul General, he came to Chicago in

1936. After finishing his studies at Yale University, New Haven, he started to work as a

reporter. In 1952 he attended a course at the Chicago Art Institute, published drawings in

several magazines and began to paint pictures influenced by Abstract Expressionism.

Came to New York from Chicago in 1959. embraced new york s vibrant environment,

particularly the lower east side-dilapidated. rented a store front called The Store .

consisted of women s stockings, shoes, tights, girls dresses signs for 7-up. - fragments

torn from reality . objects were made of muslin soaked in plaster over a wire frame w/

ragged edges. he made them into brightly colored enamel dripped and spattered in abstract

expressionistic form.-small objects. He was impressed by the way in which the

automobiles occupied a nearby showroom, changed his works to size of cars. changed his

medium.changed to pieces of cloth stitched together, stuffed with foam rubber, and paper

cartons, and painted. of plaster and garbage soaked in striking colors. He also started at

this time to make replicas of foods like hamburgers, ice-cream and cakes, which prepared

the ground for his soft sculptures. . From 1976 he collaborated on large-scale projects

with Coosje van Bruggen, whom he married in 1977. In 1983 he made his large sculpture

of a toothbrush for the Museum Haus Esters, Krefeld. ssculptures were soft and mushy.

depended upon gravity-radical- called my favorite form creator very relaxed art-maliable

art! maliable culture?-times are always changing-easily conforming culture?

also-invites the observer to touch-observer s involvement in the work of art-radical.

critics were enraged by the brashness and vulgarity of his work. viewer considers the

relationship between him/herself and the object-largeness of the hamburger-importance?

so widely seen in America? power of a hamburger-holy object? McDOnalds began in

1955-produced hamburgers-piece-dual hamburger.embracing consumer culture?

conformist: popular-therefore enjoyed and made for everyone-mere depiction of the

products used by everyone is giving in to the conformist culture. patriotic-proud of our

consumer culture-we are a successful capital, lots of money...

non-conformist: radical because they are depicted things that people take a day-to-day

normals, everyday objects, not art. Also almost making fun of these products-everyone

has them! and this is our culture, look at Italy s religious paintings, and look at our

culture-campbell s soup can, hamburgers. unpatriotic-look at our boring culture!

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