Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires the management to do profitability analyses of different positioning alternatives. If a company is considering whether to buy a building, new piece of equipment or another existing business the company should perform a Profitability Analysis on the new venture. I think the questions like, how to evaluate the two proposed positioning options for Precision (i.e., niche versus mainstream), What the benefits and risks associated with each are, and which the management would choose and why, are important

Word Count: 100