This movie is about war between the English and the scotch rebellion people. A scotch

brave knight (William Wallace) comes to lead his people of Scotland to victory in a few

battles with the English, which makes a threat to the king of England. The English king

sends his French daughter in law to negotiate peace with the savage warier.

The scene begins as the warier approaches the beautiful princess with worn out

clothes. The princess, have a look of anxiety in her eyes as she recognizes Wallace as

a savage person. The princess invites Wallace to her tent to discuss the king's

proposals of peace. In the tent she describes Wallace's actions of killing her husband's

cousin of being savage. Consequently he defends his actions by revealing the crimes

that the noble man committed to the poor women and innocent children of Scotland.

The princess seems surprised, as she knew nothing about it. Wallace adds to her

information that the king has done things worst than just hanging women and children

on the walls of the city, when it comes to killing innocent people. The princess's

bodyguard interfers by telling her that Wallace is a lier in some other language so

Wallace will not understand, which lead Wallace to reply at the bodyguard in the same

language that he spoke. Also demonstrating to the princess that he is capable of

speaking other languages as well. The princess looks more surprised and dismisses her

bodyguard.

The two talk about the peace and the king's bribe to Wallace, which would make him

one of the wealthy nobles. Wallace refuses the offer and tells the princess about the

king's false word of peace by exposing the past of the king when he hung the villagers

after giving them his word of peace. Wallace also shares with the princess his secret of

his marriage to his beloved, and how the English murdered her. The princess shows

affection. In conclusion, the princess has nothing more to say, because she now knows

the truth about the situation. Consequently she returns persuaded of what Wallace told

her about the king's wrongful doings.

The Yale theory deals with the learning approach of the message, hence, the more

person learns about the message, the more he becomes persuaded by it. From the

text, Carl Covland at Yale University conducted the first systematic, comprehensive

research projects that dealt with attitude change. (Page 63 persuasive COM.). The

research started with a question "how are people persuaded?" the research program

investigated and came up with the Factors, underlying Process, and Persuasion

outcome based on message learning approach. There are Independent Variables such

as, the message, source, recipient, and the channel. Each of these variables has it's

own characteristics that affects the Internal Mediating Process, which are the

attention where the receivers attention is drown. The comprehension understanding

the message. Yielding accepting and being persuaded by the message, and retention

something the receiver takes with him so he can remember the message. Followed by

the Consequent Communication Effect that changes the attitude, belief and the

behavior of the receiver. The research concluded that the receivers must retain the

information in order to be persuaded. And when persuasion occurs, they will fell

rewarded by getting persuaded by that message.

In this scene we can use Yale's model of attitude change. The source is William Wallace

and the receiver is the princess. The channel is a strong media, which was a direct

face to face conversation. The first message, which was delivered by the princess, is

that the actions of Wallace by killing the noble man are barbaric.

The other message by Wallace (sender) to the princess (receiver) is that the innocent

people of Scotland are being massacred and slaved in horrible ways, which makes it

emotional. In addition, the scotch people are only fighting for their freedom, which is a

rational behavior. Hence, Wallace's message is repeated many times throughout the

scene, which gave his situation a positive aspect and made the princess stops in being

bias towards the English. Consequently, Wallace got the princess's attention. Wallace

has helpful persuasive characteristics. He has a worm voice with handsome face and

innocent eyes that made the princess trust him. In addition, Wallace has rational

reasons of defending his people. Wallace was an expert of war issue as well as a leader

to his army. Consequently, the princess knew that if he says that he want's to invade

England, then he is series. So she was careful to listen to his words. Again we can

observe the yielding of the princess to Wallace's expertise. Wallace was well educated,

as the princess realized after she knew that speaks different languages, which got her

attention more, in the degree that she dismissed her bodyguard to be alone with

Wallace, which also shows that she trusted him. The princess comprehended Wallace's

point of view and his situation. Wallace's strong character and the rationality of his

message persuade the princess. In being a female receiver, which would make her

perceive the message more emotionally than men do, the princess seemed to agree

with Wallace especially after he shared with her what happened to his wife. Again she

is affected emotionally by the message. Obviously, the princess was intelligent and well

educated woman. As a result, it made her understand the message faster than a

normal person would. Finally the princess changes her attitude and believes about the

scotch warier to the positive side, as well as the change of believes, attitude and

behavior towards the king and her husband. Furthermore, the princess falls in love with

Wallace and becomes a trusted source for him, as we in the rest scenes of the movie.