Essay, Research Paper: Advertising Critique

The first of the three ads that I have selected is from The New Yorker magazine. It is an ad for Russell Athletic. This is a company that makes sports wear. In the ad, you see a man wearing their product. The man is vigorously working out and is in good shape. The outfit from Russell Athletic is supposed to perform, according to the caption on the left. Therefore the outfit is helping the man perform and look good.
The second ad that I am analyzing is also from The New Yorker magazine. The magazine is one that often appeals to that of upper class. Therefore, the ad would not seem to come across as strange. To the average society, this may seem to be a bit out of the ordinary. Not to many people in middle class society and below have customized top of the line bathroom fixtures. This is an ad for the best in sink and bathroom fixtures. On top of that, the artist, Art Nelson, has customized the fixtures. The ad shows a picture of the fixtures in front of the photo of the artist. The artist’s picture is shown in sepia tones.
The final ad that I will analyze is also from The New Yorker magazine. In this ad you can see two items. The items are a martini glass, and a bottle of Absolut vodka. The martini glass is shown to be attracted to the bottle of vodka, also being stated in the lower caption. The glass is so attracted that it is bending to get closer to the vodka. The background is black but there is a spotlight shining on the vodka. This is making the vodka the star of the ad.


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